The influence of product digital visual presentation on purchase willingness: effects of roundedness axes and degree.
Rafal MichalskiPublished in: Multim. Tools Appl. (2024)
Keyphrases
- internet shopping
- product information
- visual representations
- individual differences
- visual information
- network effects
- low level
- factors influencing
- prior studies
- life cycle
- visual features
- online stores
- information goods
- multimedia
- statistically significant
- service quality
- digital media
- product development
- electronic commerce
- consumer behavior