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We Know What You Want: An Advertising Strategy Recommender System for Online Advertising.
Liyi Guo
Junqi Jin
Haoqi Zhang
Zhenzhe Zheng
Zhiye Yang
Zhizhuang Xing
Fei Pan
Fan Wu
Lvyin Niu
Haiyang Xu
Chuan Yu
Yuning Jiang
Xiaoqiang Zhu
Published in:
CoRR (2021)
Keyphrases
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online advertising
recommender systems
user behavior
behavioral targeting
advertising campaigns
display advertising
user experience
internet advertising
user preferences
collaborative filtering
long tail
sponsored search
contextual advertising
search strategy
personalized recommendation