Revenue Maximization and Contract Enforcement through Representative Bidding in Ad Auctions.
Shuo YangRuiwen ZhaoFan WuShaojie TangXiaofeng GaoGuihai ChenPublished in: GLOBECOM (2016)
Keyphrases
- budget constraints
- sponsored search
- display advertising
- auction mechanisms
- sponsored search auctions
- multi unit
- quasi linear
- search engine
- online advertising
- bidding strategies
- incentive compatibility
- click prediction
- combinatorial auctions
- contextual advertising
- mechanism design
- multi attribute
- sealed bid auctions
- click through rate
- user experience
- supply chain
- advertising campaigns
- winner determination
- online auctions
- access control
- reverse auction
- search advertising
- social welfare
- search behavior
- contract net protocol
- game theory
- special case
- objective function