Development and validation of a multidimensional instrument for measuring internal marketing in Chinese higher education.
Umar Farooq SahibzadaJianfeng CaiFawad LatifZahid ShafaitPublished in: J. Enterp. Inf. Manag. (2019)
Keyphrases
- higher education
- vocational education
- educational contexts
- corporate training
- learning technologies
- e learning
- online learning
- distance learning
- hong kong
- open educational resources
- mobile learning
- learning in higher education
- online education
- blended learning
- hybrid learning
- national institute
- educational process
- tertiary education
- open university
- data mining
- technology enhanced
- improve quality
- learning management systems
- higher education institutions
- m learning
- networked learning
- mobile devices
- faculty members
- st century
- learning strategies
- knowledge practices
- case study