Privacy-Preserving Targeted Mobile Advertising: Formal Models and Analysis.
Yang LiuAndrew SimpsonPublished in: DPM/QASA@ESORICS (2016)
Keyphrases
- privacy preserving
- formal models
- mobile advertising
- privacy preservation
- formal model
- sensitive information
- naive bayesian classification
- partitioned data
- record linkage
- data privacy
- horizontally partitioned data
- privacy sensitive
- vertically partitioned data
- data perturbation
- privacy guarantees
- differential privacy
- real world
- privacy preserving data mining
- sensitive data
- multi party
- privacy concerns
- privacy protection
- data analysis
- artificial intelligence