The Effects of Personalizaion and Familiarity on Trust and Adoption of Recommendation Agents.
Sherrie Y. X. KomiakIzak BenbasatPublished in: MIS Q. (2006)
Keyphrases
- trust model
- trust aware
- multi agent systems
- trust propagation
- multi agent
- multiagent systems
- open systems
- intelligent agents
- reputation models
- theoretical and practical implications
- cooperative
- multiple agents
- open environments
- autonomous agents
- dynamic environments
- collaborative filtering
- recommender systems
- decision making
- trust evaluation
- trust and reputation models
- software agents
- information technology
- coalition formation
- agent systems
- artificial agents
- mobile agents
- e government
- information systems
- individual level
- personality traits
- user acceptance
- agent technology
- cognitive agents
- recommendation systems
- technology adoption
- virtual communities