An Exploratory Analysis of Information Content of Corporate Web Pages as Advertising Media.
Al Farooq SalamH. Raghav RaoC. Carl PegelsPublished in: ICIS (1996)
Keyphrases
- information content
- web pages
- website
- unstructured information
- search engine
- mutual information
- web page classification
- normal form
- multimedia
- web documents
- web search engines
- display advertising
- online advertising
- case study
- web search
- web content
- link analysis
- multiscale
- internet advertising
- keywords
- information retrieval
- databases
- artificial intelligence
- contextual advertising
- database