The Role of Business Analytics Capabilities in Enabling Competitive Advantage for SMEs.
Selen Esra DereliAxel KorthausHelana ScheepersAshir AhmedPublished in: ACIS (2021)
Keyphrases
- competitive advantage
- business analytics
- knowledge management
- technological innovation
- business processes
- business information
- customer relationship management
- business strategy
- competitive environment
- service quality
- business environment
- data mining
- learning technologies
- business intelligence
- data processing
- user interface
- market share
- database systems
- metadata
- machine learning