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B2B social media use as a double-edged sword on trust: a social presence theory perspective.

Chenchen WengMartin J. LiuJun LuoNatalia Yannopoulou
Published in: Ind. Manag. Data Syst. (2024)
Keyphrases
  • social media
  • social presence
  • social interaction
  • computer mediated
  • instant messaging
  • social learning
  • cooperative
  • collaborative learning
  • distance learning
  • significantly higher