Digital Marketing Strategies for Consumer Websites on the Ecuador/Colombia Border.
Hugo Arias-FloresMarcos Chacón-CastroPublished in: HCI (46) (2023)
Keyphrases
- marketing strategies
- consumer behavior
- website design
- search engine marketing
- direct marketing
- online marketing
- website
- life cycle
- customer relationship management
- customer satisfaction
- online stores
- online shopping
- support systems
- search engine optimization
- web pages
- artificial intelligence
- competitive advantage
- response time
- customer base