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Understanding the Digital Marketing Environment with KPIs and Web Analytics.
José Ramón Saura
Pedro Palos-Sánchez
Luis Manuel Cerdá Suárez
Published in:
Future Internet (2017)
Keyphrases
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website
key performance indicators
business models
data mining
social media
business processes
web pages
mobile devices
end users
customer service
information systems
case study
database management systems
business intelligence