Automatically Mapping Ad Targeting Criteria between Online Ad Platforms.
Joni SalminenSoon-Gyo JungBernard J. JansenPublished in: HICSS (2021)
Keyphrases
- advertising campaigns
- online advertising
- display advertising
- behavioral targeting
- multi criteria
- contextual advertising
- data sets
- artificial intelligence
- search advertising
- information retrieval
- social networks
- mobile devices
- automatically generated
- machine learning
- selection criteria
- sponsored search
- neural network
- click prediction
- query intent
- real time