Theorizing E-Commerce Business Models: On the Impact of Partially and Fully Supported Transaction Phases on Customer Satisfaction and Loyalty.
Maria MadlbergerSabine MatookPublished in: Australas. J. Inf. Syst. (2017)
Keyphrases
- customer satisfaction
- business models
- service quality
- electronic commerce
- mobile payment
- online shopping
- life cycle
- cloud computing
- customer service
- social commerce
- case study
- user satisfaction
- marketing strategies
- conceptual framework
- resource based view
- product design
- database
- customer loyalty
- information quality
- customer data
- internet banking
- core competence
- website
- real world
- telecommunications industry
- customer retention
- real time