Investigating online consumers' responses to product presentation modes.
Yi-Shun WangChing-Hsuan YehYu-Min WangTimmy H. TsengHsin-Hui LinShinjeng LinMin-Quan XiePublished in: Internet Res. (2019)
Keyphrases
- shopping behavior
- online retailers
- comparison shopping
- online learning
- product information
- pricing strategies
- grocery shopping
- internet shopping
- online shopping
- online stores
- life cycle
- product design
- marketing campaigns
- consumer behavior
- consumer trust
- online markets
- small and medium sized
- product quality
- product reviews
- multimedia
- purchase intention
- data sets
- open ended questions
- neural network