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Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising.

Michael MayChristine KörnerDirk HeckerMartial PasquierUrs HofmannFelix Mende
Published in: KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Keyphrases
  • missing values
  • case study
  • survival analysis
  • missing data
  • incomplete data
  • data imputation
  • high dimensional data
  • genetic programming
  • databases
  • neural network
  • data mining
  • regression model