How do business model tools facilitate business model exploration? Evidence from action research.

Alexia Athanasopoulou Mark de Reuver

Published in: Electron. Mark. (2020)

Keyphrases

business models
case study
life cycle
electronic commerce
conceptual framework
cloud computing
end users
business opportunities
database
electronic markets
metadata
data mining
real world
product information
search computing
group buying
databases