Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer.
Gerhard AustUdo BuscherPublished in: Central Eur. J. Oper. Res. (2016)
Keyphrases
- theoretic analysis
- nash equilibrium
- demand uncertainty
- cooperative
- game theory
- supply chain
- uncertain demand
- game theoretic
- revenue sharing
- quantity discount
- inventory policy
- dynamic pricing
- pricing mechanism
- nash equilibria
- mechanism design
- computer games
- selling season
- stochastic games
- multi agent systems
- imperfect information
- video games
- online advertising
- single product
- multi agent
- third party
- supply chain management
- order quantity
- game design
- game playing
- pricing strategies
- pricing model
- profit maximization
- service level
- decision making
- worst case