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Using the elaboration likelihood model to examine online persuasion through website design.
Dianne Cyr
Milena M. Head
Eric Tze Kuan Lim
Agnis Stibe
Published in:
Inf. Manag. (2018)
Keyphrases
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website design
likelihood model
website
conceptual framework
probabilistic model
marketing strategies
online stores
social capital
user perceptions
information content
data mining
information retrieval