Customizing content for rural mobile phones: a study to understand the user needs of rural India.
Parul Goyal WasanNeera JainPublished in: Soc. Netw. Anal. Min. (2017)
Keyphrases
- mobile phone
- developing countries
- mobile internet
- smart phones
- mobile phone users
- internet access
- mobile devices
- mobile users
- user experience
- information and communication technologies
- mobile technologies
- factors affecting
- user interface
- mobile applications
- metadata
- web content
- end users
- small screen
- short messages
- multimedia