The interplay between logistics strategy and platform's channel structure design in B2C platform market.
He LiuTianting XuShuai JingZhidong LiuShouyang WangPublished in: Eur. J. Oper. Res. (2023)
Keyphrases
- simulation software
- design considerations
- platform independent
- distributed architecture
- experimental platform
- case study
- user interface
- multi channel
- digital campus
- real time
- primary purpose
- simulation tool
- rapid prototyping
- design principles
- neural network
- mobile applications
- electronic commerce
- design process
- website
- decision making