Effects of E-Customer Satisfaction and E-Trust on E-Loyalty: Mongolian Online Shopping Behavior.

Dauw-Song Zhu Min-Jon Kuo Emkhzul Munkhbold

Published in: IIAI-AAI (2016)

Keyphrases

online shopping
shopping behavior
customer satisfaction
service quality
customer loyalty
internet banking
internet shopping
satisfaction degree
user satisfaction
information quality
customer retention
product design
individual level
databases
website design
marketing strategies
service providers
information systems