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A Comparative Study on Marketing Mix Models for Digital Products.
Kanliang Wang
Yuan Wang
Jingtao Yao
Published in:
WINE (2005)
Keyphrases
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statistical models
data mining
experimental data
social networks
long term
complex systems
accurate models
database
predictive modeling
process model
model selection
hidden markov models
metadata
search engine
machine learning
neural network
data sets