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The Influence of Geolocated Mobile Coupons on Customer Behavior.
Insaf Khelladi
Sylvaine Castellano
Vincent Dutot
Jean-Marc Lehu
Raphaela C. Haeb
Published in:
Int. J. Technol. Hum. Interact. (2021)
Keyphrases
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customer behavior
customer service
behavior patterns
historical data
transactional data
customer data
mobile devices
customer segmentation
web logs
log files
customer base
mobile phone
mobile applications
smart phones
data mining
website