Application developers' product offering strategies in multi-platform markets.
Yuwen ChenJohn NiDegan YuPublished in: Eur. J. Oper. Res. (2019)
Keyphrases
- application developers
- application development
- web applications
- seamless integration
- application server
- database applications
- heterogeneous systems
- market conditions
- business applications
- data access
- database administrators
- real world
- data model
- software developers
- market share
- relational databases
- pricing strategies
- databases
- development process
- object oriented
- end users
- computing systems
- mobile devices
- search engine