Application developers' product offering strategies in multi-platform markets.

Yuwen Chen John Ni Degan Yu

Published in: Eur. J. Oper. Res. (2019)

Keyphrases

application developers
application development
web applications
seamless integration
application server
database applications

heterogeneous systems
market conditions
business applications
data access
database administrators
real world

data model
software developers
market share
relational databases
pricing strategies
databases

development process
object oriented
end users
computing systems
mobile devices
search engine