Marketing resource allocation in duopolies over social networks.
Vineeth S. VarmaIrinel-Constantin MorarescuSamson LasaulceSamuel MartinPublished in: CoRR (2020)
Keyphrases
- resource allocation
- social networks
- social media
- viral marketing
- resource management
- resource allocation problems
- online social networks
- data mining
- game theory
- information diffusion
- resource requirements
- resource usage
- allocation strategies
- allocate resources
- decision making
- scarce resources
- power allocation
- resource allocation and scheduling
- resource allocation decisions
- optimal resource allocation
- resource availability
- social welfare
- combinatorial auctions
- decision problems
- distributed resource allocation
- network structure