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Modeling the value of information granularity in targeted advertising.
Swati Rallapalli
Qiang Ma
Han Hee Song
Mario Baldi
S. Muthukrishnan
Lili Qiu
Published in:
SIGMETRICS Perform. Evaluation Rev. (2014)
Keyphrases
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domain knowledge
higher level
information sources
information processing
spatial information
prior information
information content
database
real time
data mining
artificial intelligence
multimedia
context aware
contextual information
information seeking