The acceptance and use of customer relationship management (CRM) systems: An empirical study of distribution service industry in Taiwan.
Jung-Chi PaiFu-Ming TuPublished in: Expert Syst. Appl. (2011)
Keyphrases
- customer relationship management
- data mining systems
- business activities
- relationship management
- data mining technology
- competitive advantage
- data mining
- customer segmentation
- marketing strategies
- data mining applications
- enterprise resource planning
- preprocessing
- call center
- distributed systems
- management system
- support systems
- service providers
- knowledge discovery
- databases