Risky Behavior in Online Social Media: Protection Motivation and Social Influence.
M. Shane BanksColin Gabriel OnitaThomas O. MeservyPublished in: AMCIS (2010)
Keyphrases
- social influence
- social networks
- online social media
- social interaction
- social media
- network structure
- online communities
- user preferences
- online social networks
- social relations
- social influences
- social psychology
- online social
- social relationships
- influence propagation
- social behavior
- human behavior
- technology acceptance
- search engine
- factors affecting