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Optimal advertising outsourcing strategy with different effort levels and uncertain demand.
Yue Xie
Wanhua He
Wai-Ki Ching
Allen H. Tai
Wai-Hung Ip
Kai-Leung Yung
Na Song
Published in:
Int. J. Prod. Res. (2020)
Keyphrases
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uncertain demand
supply chain
optimal strategy
worst case
supply chain management
long run
dynamic programming
optimal control
fixed cost