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Optimal advertising outsourcing strategy with different effort levels and uncertain demand.

Yue XieWanhua HeWai-Ki ChingAllen H. TaiWai-Hung IpKai-Leung YungNa Song
Published in: Int. J. Prod. Res. (2020)
Keyphrases
  • uncertain demand
  • supply chain
  • optimal strategy
  • worst case
  • supply chain management
  • long run
  • dynamic programming
  • optimal control
  • fixed cost