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Influentials, early adopters, or random targets? Optimal seeding strategies under vertical differentiations.

Fang CuiLe WangXin (robert) LuoXueying Cui
Published in: Decis. Support Syst. (2024)
Keyphrases
  • early adopters
  • optimal strategy
  • dynamic programming
  • information systems
  • social networks
  • expected cost