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Research on the influence mechanism of anchors' professionalism on consumers' impulse buying intention in the livestream shopping scenario.
Xiaohan Liu
Donghan Wang
Meng Gu
Jiajia Yang
Published in:
Enterp. Inf. Syst. (2023)
Keyphrases
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online shopping
internet shopping
shopping behavior
factors influencing
individual differences
real world
social influence
personality traits
internet usage
neural network
factors affecting
online stores
online retailers