Information Technology as the Enabler of One-to-One Marketing.
Mark Lee GillensonDaniel L. SherrellLei-da ChenPublished in: Commun. Assoc. Inf. Syst. (1999)
Keyphrases
- information technology
- data mining
- information systems
- website
- knowledge management
- consumer behavior
- social media
- researchers and practitioners
- banking industry
- database marketing
- customer relationship management
- potential customers
- business managers
- target audience
- south africa
- supply chain
- decision making
- neural network
- short and long term
- telecommunications industry
- small businesses
- business strategy
- search engine marketing
- human capital
- end user computing
- customer behavior
- predictive modeling
- educational institutions