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Social Media Effects in Virtual Brand Communities: The Case of Facebook and Twitter.
Eric Wing Kuen See-To
Pablo Alejandre Del Rio
Kevin K. W. Ho
Published in:
Int. J. Syst. Serv. Oriented Eng. (2016)
Keyphrases
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social media
social networks
online social
social networking sites
social media streams
social media platforms
social networking
user generated content
social web
online communities
online social networks
social media content
social media data
social relationships
brand image
social network sites
content sharing
collective intelligence
social media sites
social interaction
knowledge communities
virtual environment
information diffusion
augmented reality
big data
online social media
community detection
social behavior
social activities
virtual reality
virtual world
learning environment
emerging topics
reputation management
real world events
social network analysis
social graph
public opinion
community structure