Social Media Effects in Virtual Brand Communities: The Case of Facebook and Twitter.
Eric Wing Kuen See-ToPablo Alejandre Del RioKevin K. W. HoPublished in: Int. J. Syst. Serv. Oriented Eng. (2016)
Keyphrases
- social media
- social networks
- online social
- social networking sites
- social media streams
- social media platforms
- social networking
- user generated content
- social web
- online communities
- online social networks
- social media content
- social media data
- social relationships
- brand image
- social network sites
- content sharing
- collective intelligence
- social media sites
- social interaction
- knowledge communities
- virtual environment
- information diffusion
- augmented reality
- big data
- online social media
- community detection
- social behavior
- social activities
- virtual reality
- virtual world
- learning environment
- emerging topics
- reputation management
- real world events
- social network analysis
- social graph
- public opinion
- community structure