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The Influence Factors of Online Review Quality and Their Mechanism on Trust Intention.

Cong CaoJun YanMengxiang Li
Published in: ICEBE (2018)
Keyphrases
  • influence factors
  • consumer trust
  • online reviews
  • online learning
  • product reviews
  • high quality
  • website design
  • friction coefficient
  • data mining
  • short term
  • trust model
  • cross cultural
  • online environment