Insights into user engagement on social media. Findings from two fashion retailers.
María del Rocío Bonilla QuijadaJosé Luis Del Olmo ArriagaDavid Andreu DomingoPublished in: Electron. Mark. (2021)
Keyphrases
- user engagement
- social media
- managerial implications
- user experience
- supply chain
- social networking
- social networks
- big data
- case study
- social interaction
- user satisfaction
- user generated content
- literature review
- social media data
- online social networks
- social media platforms
- user interface
- real world events
- search engine