CLR: coupled logistic regression model for CTR prediction.
Ning YinHongyan LiHanchen SuPublished in: ACM TUR-C (2017)
Keyphrases
- regression model
- prediction model
- prediction intervals
- linear regression model
- target variable
- survival analysis
- regression analysis
- multiple linear regression
- gaussian process
- linear model
- regression methods
- model selection
- prediction accuracy
- explanatory variables
- independent variables
- multivariate regression
- logistic regression
- kernel regression
- generalized linear models
- regression trees
- locally weighted
- interval valued data
- regression method
- support vector regression
- logistic regression models
- sponsored search
- neural network
- online advertising
- predictive model
- prediction error
- software effort
- data mining