Commentary - Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion".
David GodesPublished in: Mark. Sci. (2011)
Keyphrases
- multiscale
- information diffusion
- diffusion process
- social networks
- viral marketing
- diffusion processes
- social media
- group dynamics
- social interaction
- social influence
- diffusion model
- sentiment analysis
- online communities
- social cognition
- anisotropic diffusion
- social relationships
- social learning
- public opinion
- social networking sites
- st century
- user comments
- social behavior
- selected papers
- social context
- user generated
- network dynamics
- opinion retrieval
- network structure