Building priority strategies of brand equity measurement with AHP - case of mobile companies in Taiwan.

Mei-Chen Lo Yi-Chuan Hsu Martin Drozda

Published in: IEEM (2015)

Keyphrases

evaluation method
decision making
mobile phone
m learning
mobile computing
information systems
mobile devices
mobile learning
group decision making
decision makers
competitive advantage
multi criteria
communication technologies
mobile environments
preemptive scheduling