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Impact of emotional intensity of negative word-of-mouth on perceived helpfulness in social media.

Chunfeng ChenDepeng Zhang
Published in: Ind. Manag. Data Syst. (2022)
Keyphrases
  • social media
  • positive and negative
  • positive effects
  • neural network
  • social networking sites
  • social media data
  • social networks
  • website
  • user satisfaction
  • image intensity
  • intensity images