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A Unifying View of Contextual Advertising and Recommender Systems.
Giuliano Armano
Eloisa Vargiu
Published in:
KDIR (2010)
Keyphrases
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recommender systems
contextual advertising
online advertising
collaborative filtering
keyword extraction
short text
keywords
website
search advertising
sponsored search
user preferences
display advertising
user model
text retrieval
user feedback
information retrieval
user behavior
user profiles
web pages