E-CRM and Managerial Discretion.

Tim Coltman Sara Dolnicar

Published in: Int. J. E Bus. Res. (2007)

Keyphrases

early stage
customer relationship management
information systems
data mining applications
expert systems
relationship management
legal knowledge based systems
databases
neural network
data mining
feature selection
case study
relational databases
case based reasoning
knowledge based systems
customer segmentation