The Symbolic Meaning Effect on Smartphone Repurchase: A Comparison of Android and IOS.

Avus Cheng Yu Hou Kuo-Long Wu Rong-An Shang

Published in: PACIS (2015)

Keyphrases

mobile devices
android application
mobile applications
fully functional
mobile platforms
website
search algorithm
mobile apps
decision trees
daily life
mobile platform
coverage includes