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Optimized Cost per Click in Taobao Display Advertising.

Han ZhuJunqi JinChang TanFei PanYifan ZengHan LiKun Gai
Published in: KDD (2017)
Keyphrases
  • display advertising
  • budget constraints
  • total cost
  • online advertising
  • high cost
  • search advertising
  • expert systems
  • eye movements