Discovering Imperceptible Associations Based on Interestingness: A Utility-Oriented Data Mining.
S. ShankarT. PurusothamanPublished in: Data Sci. J. (2010)
Keyphrases
- association rules
- data mining
- market basket analysis
- association rule mining
- knowledge discovery
- pattern discovery
- association mining
- data mining techniques
- discovered rules
- utility function
- data mining algorithms
- text mining
- data miner
- data mining methods
- data mining applications
- discovering patterns
- interestingness measures
- association rules mining
- association patterns
- machine learning
- classification rules
- data analysis
- mining algorithm
- rough sets
- knowledge discovery in databases
- intrusion detection
- pattern mining
- itemsets
- frequent itemsets
- discovery process
- background knowledge
- frequent patterns
- privacy preserving data mining
- rule mining
- interesting patterns
- data mining tasks
- decision trees