Influence of human emotion expressed through social networks in viral marketing.
Anthoniraj AmalanathanS. Margret AnounciaPublished in: Int. J. Bus. Inf. Syst. (2017)
Keyphrases
- viral marketing
- social networks
- human emotion
- influence maximization
- online social networks
- information diffusion
- social influence
- influential nodes
- influence propagation
- diffusion models
- social media
- facial expressions
- social network analysis
- social relationships
- social networking
- social interaction
- network structure
- diffusion model
- virtual reality
- social network data
- user preferences
- virtual humans
- information flow
- community detection