Deep Reinforcement Learning for Sponsored Search Real-time Bidding.

Jun Zhao Guang Qiu Ziyu Guan Wei Zhao Xiaofei He

Published in: KDD (2018)

Keyphrases

reinforcement learning
sponsored search
sponsored search auctions
click prediction
search engine
state space
online advertising
vision system
combinatorial auctions
budget constraints
user interface
web documents
online markets