Initial trust and the adoption of B2C e-commerce: The case of internet banking.

Kyung Kyu Kim Bipin Prabhakar

Published in: Data Base (2004)

Keyphrases

internet banking
perceived risk
hong kong
online banking
security analysis
customer satisfaction
security threats
data envelopment analysis
fraud detection
negative impact
social context
technology adoption
perceived usefulness
early stage
structural equation modeling
linear programming
user satisfaction