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Buy Now Pay Later: Untangling the Nonlinear Effect of Installment Payment on Consumer Purchases.
Bo Huang
Wuyue Shangguan
Jinan Shao
Jie Fang
Weiping Liu
Published in:
PACIS (2024)
Keyphrases
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credit card
electronic commerce
case study
database
data sets
neural network
virtual communities
negative impact