Understanding the Factors Influencing the Online Group Buying Behavior from a Pull - Push Perspective.

Yongqiang Sun Xiao-Liang Shen Nan Wang

Published in: HICSS (2016)

Keyphrases

factors influencing
group buying
electronic commerce
factors affecting
test bed
business models
incentive mechanism
grounded theory
internet shopping
real world
case study
technology acceptance
technology adoption