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Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management.

Miguel Godinho de MatosPedro FerreiraRodrigo Belo
Published in: Mark. Sci. (2018)
Keyphrases
  • target tracking
  • information systems
  • decision making
  • management system
  • data sets
  • database systems
  • data processing
  • real time
  • learning algorithm
  • website
  • moving target